Mandy Tamm Email me

Mandy Tamm

I picked songs for Spotify playlists for seven years. Now I run Rare Originals, a music agency for emerging artists.

Mandy smiling in a wooden armchair in front of a warm wood-panelled wall, her tattooed arm resting on the chair back

Right now

Listening to
My current playlist on Spotify
Reading
Cover of Lost Lambs by Madeline CashLost Lambs by Madeline Cash
Watching
Slow Horses posterSlow Horses
Living in
Palm trees against a blue sky in Los AngelesLos Angeles

A few numbers

An old beige computer with a CRT monitor
  1. 307Concerts since 1998the first one was Blümchen
  2. 13Times I've seen Bob Dylan
  3. Chronically online since(& built my first website that year)

Seven years at Spotify

I started on the editorial team in Berlin in 2015, moved to the global team in LA in 2019 and stayed until 2022.

  1. 2015

    Berlin

    I developed the playlist ecosystem for Germany, Austria and Switzerland and grew New Music Friday Deutschland into one of the top-performing NMF editions worldwide.

    New Music Friday Deutschland playlist coverHot Hits Deutschland playlist cover
  2. 2018

    Swag

    I added Dennis Lloyd's "Nevermind" to Swag. It caught on in Germany, spread to Italy and became a global hit. Rolling Stone wrote it up.

    Swag playlist cover
  3. 2019

    Los Angeles

    I moved to the Global Hits team as Senior Editor, curating Today's Top Hits and Pop Rising.

    Today's Top Hits playlist coverPop Rising playlist cover
  4. 2021

    EQUAL

    I joined the Global Editorial Strategy team as a Project Manager and led a global programming strategy around women in music, launching EQUAL, a new playlist franchise with 35 playlists reaching 184 markets.

    EQUAL playlist cover

    184 markets. still proud

  5. 2021

    Wrapped

    I oversaw the editorial execution of Wrapped, guiding local editors around the world as they localized the content strategy.

    Silver balloons printed with the Spotify logo floating under hanging lamps

Rare Originals

In 2023 I launched Rare Originals, an independent music agency for emerging artists. We work on release strategy, streaming partnerships and global artist development, helping artists and their teams decide where music lives, how it gets introduced and who it's really for.

It's also a Substack, where I share artist discoveries, thoughts on the music industry and, occasionally, the state of everything.

Rare Originals logo

Things I've made

Play Next homepage with an album-style cover and a Spin a song button

Play Next

A music discovery site. Spin the reel and land on a track by an emerging artist, picked by a real person (it's me, I'm the real person), with links to every platform, live monthly listeners and upcoming tour dates.

playnext.rareoriginals.co

websites I designed

pick a year

32 shows that year.

  1. Kackson SmithKampnagel, Hamburg, Germany
  2. George EzraKantine am Berghain, Berlin
  3. Austin LucasCassiopeia, Berlin, Germany
  4. Johnny FlynnMusik & Frieden, Berlin, Germany
  5. Jonathan WilsonBi Nuu, Berlin, Germany
  6. The Black KeysPostbahnhof, Berlin
  7. Go Go BerlinMusik & Frieden, Berlin, Germany
  8. Nine Inch NailsZitadelle Spandau, Berlin, Germany
  9. Foghorn StringbandAuster Club, Berlin, Germany
  10. Tori AmosTempodrom, Berlin, Germany
  11. LordeColumbiahalle, Berlin, Germany
  12. Mando DiaoZitadelle Spandau, Berlin, Germany
  13. The Devil Makes ThreeBi Nuu, Berlin, Germany
  14. HozierGrüner Salon, Volksbühne, Berlin, Germany
  15. Eagles of Death MetalWhite Trash Fast Food, Berlin, Germany
  16. Arcade FireKindl-Bühne Wuhlheide, Berlin, Germany
  17. Pearl JamKindl-Bühne Wuhlheide, Berlin, Germany
  18. Bob DylanStadtHalle Rostock, Rostock
  19. Energy in the Park 2014Strandbad Wannsee, Berlin, Germany
  20. Robert Plant and Sensational Space ShiftersZitadelle Spandau, Berlin, Germany
  21. PeachesKampnagel, Hamburg, Germany
  22. Conor Oberst and DawesPostbahnhof, Berlin
  23. Our/Berlin Music Week 2014Oberhafenkantine, Berlin, Germany
  24. Ryan AdamsParadiso, Amsterdam, Netherlands
  25. alt‐JLido, Berlin, Germany
  26. London GrammarColumbiahalle, Berlin, Germany
  27. OneRepublicO2 World, Hamburg, Germany
  28. The Gaslight AnthemColumbiahalle, Berlin, Germany
  29. Trampled by TurtlesBang Bang Club, Berlin, Germany
  30. Sharon Van EttenPrinzenbar, Hamburg, Hamburg
  31. MorrisseyColumbiahalle, Berlin, Germany
  32. Sam SmithASTRA Kulturhaus, Berlin, Germany

Got a project coming up?

Tell me about the artist, the release and the timeline.

Email me

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