Hi, I heard you need help
with
music streaming.
artist development.
release strategies.
social media.
playlist promotion.
artist marketing.
fanbuilding.
artist websites.
with music streaming. artist development. release strategies. social media. playlist promotion. artist marketing. fanbuilding. artist websites.
About Me
Hired by Spotify in 2015 as a music editor in Berlin, I played a pivotal role in the company's growth in the German-speaking markets. I innovated playlist curation, notably making New Music Friday Deutschland one of the leading NMF playlists globally.
In 2019, I moved to Los Angeles, joining the Global Hits team and shaping major playlists like Today’s Top Hits and Pop Rising. I supported the launch of the EQUAL music program to elevate women creators and led the editorial strategy for WRAPPED. In 2022, I said farewell to Spotify, reflecting on a remarkable seven-year journey.
I work as a freelance consultant and project manager, focusing on developing bespoke release strategies, fan-building initiatives, and partnerships across DSPs.
Bringing deep insights into music streaming and editorial playlists, I want to develop new talent by creating strategies that are aligned with each artist’s identity, narrative, and potential.
My goal is to establish emerging artists within the music industry–Globally. I prioritize the creation of a loyal listener base and pursuing genuine fans, not just stream counts.
I'‘m good at
A&R 〰️ FANBUILDING
DSP RELATIONS 〰️ SOCIAL MEDIA 〰️ RELEASE STRATEGIES 
AUDIENCE INSIGHTS 〰️ MARKETING & PROMOTION 〰️ ARTIST DEVELOPMENT
PROJECT MANAGEMENT