Global artist strategy rooted in connection
Supporting artists & labels through
playlist strategies.
release strategies.
artist development.
fanbuilding.
DSP relations.
playlist strategies. release strategies. artist development. fanbuilding. DSP relations.
About meI joined Spotify in 2015 as a music editor in Berlin, where I helped build their presence across German-speaking markets and turned New Music Friday Deutschland into one of the top-performing NMF playlists globally.
In 2019, I moved to Los Angeles to join the Global Hits team, working on flagship playlists like Today's Top Hits and Pop Rising. I helped launch EQUAL, Spotify's initiative for women creators, and led the global editorial strategy for WRAPPED.
I left Spotify in 2022 after seven years at the company and launched my business the following year.
I work as an independent consultant and project manager, specializing in streaming partnerships, release strategies, and artist development for emerging artists.
I know how editorial playlisting and DSPs actually work and develop strategies tailored to each artist's identity, narrative, and potential.
My goal is to establish emerging artists within the music industry – Globally.
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